Ep 253: Secrets to Scaling Black Friday - Google Edition - Part 3 With Jordan West
Google is going to be your best friend this Q4, and Jordan is here today to walk you through this seemingly complex ad platform. Listen up and take notes, here’s all you need to know for a successful end to the season!
KEY TAKEAWAYS FROM THIS EPISODE
Take all branded keywords out of your dynamic search ads because Google will put those branded keywords in.
Do YouTube retargeting. Retarget people that come on your site with brand or product videos.
Do display ads retargeting. Focus on your view-through conversion instead of click-through conversion.
Remember your promotion extensions. All of the ads you’re running, including your branded search terms, should have whatever promo you’re going to run throughout the holidays in your promo extensions.
Have shopping ads. If you own your branded search terms, you can win the bid with the lowest cost per click.
Bid on your competitors’ keywords.
Create a search intent audience. Start this out as an observation audience.
Make sure you know what you’re doing on Google or work with an agency that works on Google to prevent losing a lot of money on it.
Connect with Jordan here:
LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/
Today’s Sponsor
HelpFlow provides 24/7 live chat and customer service teams to 100+ eCommerce stores. HelpFlow's team of agents maximize conversion by recovering checkout abandons, integrating with cart recovery emails, and helping engaged website visitors overcome what's stopping them from entering the checkout process.
Website: HelpFlow.com
Download HelpFlow's Free Resource - How to Predict and Save Cart Abandons with Live Chat at https://helpflow.net/mindful
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
https://mindfulmarketing.co/growthplan-apply
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
