Ep 150 - How to Win The Attribution Game with Jeremiah Prummer, Creator of Prove It
Attribution has been a thorn in the side of digital marketers for years. Your decisions around your marketing strategy, messaging, and business strategy as a whole should all be affected by the trends shown in your attribution...But what if the data is bad? When Shopify, Google, and Facebook all tell a different story, which one should you believe? Jeremiah Prummer has created a unique solution that attempts to tackle this issue head on. If you’re hoping to improve your marketing strategy by understanding your customers better, this is the episode for you. Enjoy!
KEY TAKEAWAYS FROM THE EPISODE
Asking your customers directly how they discovered your brand is a powerful way of evaluating where your traffic originates.
Post-purchase survey data helps business owners improve their strategy in a variety of ways from marketing to product development.
Attribution Survey gives you the pulse of your customers.
Simultaneously run surveys for New and Returning Customers to know what motivates them.
TODAY'S GUEST
Jeremiah Prummer is a passionate entrepreneur, eCom strategist, and the creator of Prove It. Jeremiah partnered with Shopify in running post-purchase surveys for eCommerce brands. Jeremiah and Prove It help entrepreneurs get a full understanding of the effects of their current strategies and integrate data-driven initiatives for growth. Jeremiah is also the Director of Product for the Lunar Solar Group and the founder of Colorado Glasses.
Want to find out about your customer’s first touchpoint? Prove It for FREE! Avail of the 30-day trial using the promo code: MINDFUL
Follow Jeremiah on Twitter @JeremiahPrummer.
Connect with Jeremiah on LinkedIn.
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