Ep 145: Premium Product Marketing Playbook with Scott Brinkman, VP of Growth for Nom Nom
In today’s episode, Scott Brinkman and Jordan get deep into the nitty-gritty details of how to think about your DTC digital marketing strategy. They discuss many of the important considerations that DTC marketers must be aware of in order to ensure success in the competitive world of marketing. Scott leads growth for a premium pet food subscription brand called Nom Nom and is ruthlessly committed to a pragmatic and results-oriented approach, and the results show it! Listen to this episode if you want a healthy dose of practical, super useful marketing strategy. Enjoy!
KEY TAKEAWAYS FROM THE EPISODE:
Make sure your KPIs match your business model.
Know your customer. Use post-purchase surveys or survey email campaigns to engage your customers.
Design, test, repeat.
TODAY'S GUEST
Scott Brinkman is the Vice President for Growth of Nom Nom, makers of premium and high-end food for dogs and cats. Nom Nom is committed to pet health and wellness. They are currently building the largest library of pet microbiome data and research in the world. Plus, their community features a pet adoption program for new pet parents.
Visit Nom Nom’s website at https://www.nomnomnow.com/ or follow them on IG: @nomnom
Connect with Scott on LinkedIn.
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