Ep 72 - Part 3: Small Tweaks to Double Your Return on Ad Spend - the Ad Copy

In this episode, Jordan and Sean talk about part 3 of a six-part series on 6 small tweaks to double your return on ad spend (ROAS) - the ad copy.

What is ad copy? Copy stands for copywriting.  It's the messaging that you use in your ads directly. This would be your ad text, ad headline, call to action, and newsfeed description.

6 pinpointed ways to know whether your ad copy is working or not:

1. Does your ad copy call your audience out?
2. Does your ad copy identify a pain point?
3. Does your ad copy offer a solution?
4. Is your ad copy simple?
5. Is your ad copy conversational?
6. Does your ad copy speak in the language of the target audience?


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