Ep 78 - Part 5B: Small Tweaks to Double Your Return on Ad Spend - Lookalike Audience Targeting

In this episode, part 5B of a six-part series on 6 small tweaks to double your return on ad spend (ROAS), Jordan and Sean talk all about Lookalike Audiences.

They define what a Lookalike audience is, and how Facebook targets your audience based on a list you've imported. They also talk about why purchasers will always be your best audience and how you can create different lookalike audiences based on the purchase value. They also go in-depth on the kind of seed audiences you can create lookalike based off of.


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