Ep 76 - Part 5: Small Tweaks to Double Your Return on Ad Spend - Targeting
In this episode, part 5 of a six-part series on 6 small tweaks to double your return on ad spend (ROAS), Jordan and Sean talk all about targeting.
Knowing who your customers are is an important step for a successful ad campaign and it's crucial that you target those who are interested in your products or services. Facebook offers a broad range of targeting options but how do you know if you are targeting your audience precisely?
Here are some of the things we look at when it comes to targeting:
1. Are you testing multiple audiences?
2. Are you segmenting your audiences by traffic level?
3. Are you making sure that your audiences are separate?
4. Is your cold audience large enough?
5. Are you running ads on multiple placements?
6. Are you treating all demographics the same?
7. Is there enough variety in your audience targeting?
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