Ep 68 - Part 1: Marketing Funnel - Small Tweaks on Facebook Ad to Double Your Return on Ad Spend

In this episode, Jordan and Sean talk about part 1 of a six-part series on 6 small tweaks to double your return on ad spend (ROAS). 

They talk all about marketing funnel and why you should use different messaging and creatives for each funnel. 

What is a marketing funnel? It's the way that you get people into your ecosystem. It's how your customer interacts with you at different stages. 

5 levels of a marketing funnel:

Level 1 - people who never heard about you
Level 2 - people who have engaged with your brand
Level 3 - people who have gone to a product page but have not added to cart
Level 4 - people who have added to cart
Level 5 - people who have purchased a product from your page

Marketing funnel checklist:

  1. Does your funnel include interest-based targeting?

  2. Does your funnel include relevant ads?

  3. Does your funnel include relevant offers?

  4. Does your funnel include a sales page?

  5. Does your funnel include a retargeting campaign for page visitors?

  6. Does your funnel include a retargeting campaign for abandoned carts?

  7. Does your funnel include a retargeting campaign for to cross-sell to purchasers


Marketing Calculator:
https://mindfulmarketing.co/marketing-calculator

Register for a webinar here: https://mindfulmarketing.co/free-webinar

Take the 10 point quiz to see how effective your 2020 strategy is!
https://mindfulmarketing.co/quiz
   
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Ep 69 - Why It's Important to Niche Down to Grow Your E-Commerce Business with Darci of Pink Desert

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Ep 67 - Scaling With Focus And Simplicity, With Ombraz Sunglasses