Ep 58 - 4 Different Types of Characters That Emerge During a Crisis with Jon Morrison

Written By Abby Berjes

In this episode, Jordan speaks with Jon Morrison from Get Clear Consulting about the 4 different types of characters that emerge during a crisis. 

Jon explains what a story brand is and why it's a powerful tool in marketing. He shares the importance of changing your messaging and appropriately positioning yourself during this time. Jon shares a lot of wisdom in this episode and describes the different types of characters during a crisis.

The four different characters in a story:

  • Victim

  • Villain

  • Hero

  • Guide

Find out more about Jon Morrison at:
https://getclearsites.com/

Register for a webinar here: https://mindfulmarketing.co/free-webinar

Listen to our previous interview with Raitis of Printful here:
https://podcasts.apple.com/ca/podcast/ep-58-stop-spending-on-non-essentials-to-save-your/id1480733021?i=1000470435605


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Abby Berjes
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Ep 59 - The Impact of Coronavirus on Ecommerce Businesses - With Chris and Jason of Global Wired Advisors
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Ep 57 - Stop Spending on Non-essentials to Save Your Business During the COVID Crisis with Raitis of Printful