Ep 50 - Marketing Strategy Part 5: Content Strategy

In this episode, Jordan and Sean talk about the 5 pillars of content and how you can use that to further your digital strategy.

They talk about why your content should serve a purpose and why you should provide value to your customers. 

The 5 pillars of content:

• Pricing and cost

• Comparisons

• Problems

• Reviews

• Best in class

Listen to part 4 of our Marketing Strategy series here:
https://podcasts.apple.com/ca/podcast/ep-48-marketing-strategy-part-4-customer-personas/id1480733021?i=1000467399394

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