Ep 118: Premium Pet Products and Getting to Launch with Zell Crampton of Diggs
In today’s episode, we hear how Zell Crampton saw a growing pet ownership trend in the USA and turned his insight into a smash hit ecomm brand called Diggs. The consumer pet market is valued at 90 billion dollars annually and there was an opportunity to bring a premium product to market for discerning pet owners. Zell shares the two year process of product development, marketing and getting a capital intensive brand off the ground.
KEY TAKEAWAYS FROM THIS EPISODE
To sell a luxury product, leverage irrational purchase behavior.
Start with a great product, then use great marketing and creative to share the story of your brand.
If you want to scale, target a big market!
Resilience is critical for success.
TODAY’S GUEST
Zell Crampton is CEO and co-founder of Diggs. As an engineer and supply chain expert, he had the right set of skills to tackle the ambitious goal of bringing a beautifully designed, premium quality dog crate to market.
Visit Diggs at https://www.diggs.pet
Connect with Zell Crampton on LinkedIn
https://www.linkedin.com/in/zel-crampton-49522721
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