Ep 120: How Effective are Ambassadors and Influencers by Brad Staples, VP Marketing of Vooray
Brad Staples shares how the trend of surf clothing shifted and how it affected their brand. He talks about how they landed on Goop and opened doors for their brand. This made them understand the power of leverage and building relationships that helped bring in a profit for Vooray.
KEY TAKEAWAYS FROM THIS EPISODE
Outsourcing and hiring the right people for specific roles in the company.
Look for the right people to promote your brand.
Ambassador programs, delivering more impact with genuine content.
Find your industry’s experts and use that reach for your leverage.
Create a community with these experts and they will help you sell.
TODAY’S GUEST
Brad Staples is the Vice President of Marketing in Vooray. He oversees all the social teams of the company, works on community management, and as well as being in charge of content design.
Visit Vooray at https://www.vooray.com
Connect with Brad Staples on LinkedIn.
https://www.linkedin.com/in/brad-staples-b4a53710
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