Ep 1 - Know Your KPI - For Ecommerce, Facebook Ads, Google Ads, and more

In this episode, we talk about why you need to know your KPI's, and how you might be losing a lot of money if you don't already know what they are!

What is a KPI? KPI stands for Key Performance Indicator.

A KPI is a measurement you use to track meaningful performance.

KPI examples: 

• Ecommerce store KPI - Purchases, Return on ad spend (ROAS)

• Construction company - phone calls / percentage of phone calls that lead to jobs

• Large brands - amount of impressions

Your ideal KPIs will depend on your business goals. If you don't know your KPIs, it will be very difficult to achieve your business goals!


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