Ep 18 - Troubleshooting Part 1: Using Metrics to Improve The Performance Of Your Facebook Ads
In this episode, we start a three-part series about troubleshooting your Facebook ads and today, we talk about troubleshooting using metrics.
We've talked about determining what your Key Performance Indicator (KPI) is from the very beginning of this podcast (episode 1) and today, we dig deeper into your biggest KPI - Return on Adspend (ROAS). We teach you how to know if your ad spend is generating revenue and how to fix it if it isn't delivering the results you hoped for.
Troubleshooting your ad account three-part series:
Metrics
Copy
Creative
Want to know more about KPI's? Listen to Ep 1, where we do a deep dive on the topic!
https://www.buzzsprout.com/600328/1717909-ep-1-know-your-kpi-for-ecommerce-facebook-ads-google-ads-and-more
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