Ep 20 - Troubleshooting Part 2: Writing Killer Ad Copy That Actually Converts
In this episode, we talk about troubleshooting your ad account part 2 - the ad copy.
If you want to create campaigns that last, your copy has to be on point.
What is ad copy? Copy stands for copywriting. This would be your ad text, ad headline, call to action and newsfeed description. Many ads are performing so poorly because the copy just doesn't keep audiences interested in the ad and doesn't call out anyone at all. In today's episode, we’ll focus on the importance of copy for a successful Facebook ad campaign. You are surely gonna get a lot from this episode!
Troubleshooting your ad account three-part series:
Metrics
Copy
Creative
Listen to the first part of the troubleshooting series here:
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