Whats the difference between an account setup and a full strategy?

Setups. Strategies. Two very important elements of successful marketing. But very different!

A setup is…just that: the act of setting up your marketing. From onboarding, to asset gathering, to ad creation, campaign building, audience targeting, etc etc etc….
In a nutshell, the setup is the technical getting-your-ducks-in-a-row part of your marketing, in the short term.
If you’re curious to learn more about what goes into a setup, see our article here.

A strategy on the other hand: the gameplan/blueprint/roadmap/whatever you want to call it. A strategy is created based on your business data, goals, industry and competitive metrics. A strategy pre-emptively outlines opportunities and identifies tactics. Its a long-term plan for marketing success.
If you’re curious to learn more about marketing strategy, learn more here.

In summary:

• A setup is required for any successful marketing engagement, but it does not gaurantee long-term results.

• A strategy is highly recommended to maximize the effectiveness of all marketing assets, efforts, and opportunities.