Why doesn't my Instagram page generate as much sales as it used to?

We’ve interviewed countless ecommerce store owners just like you on our podcast, and the vast majority have said the same thing:

they used to rely on organic Instagram posts as a way of driving high-converting traffic to their store, which generated lots of basically free sales!

It sounds fantastic, and it was.

But its over now. Over the past few years, Instagram has made several changes to its algorithm, gradually making it more and more difficult to reach your followers without advertising. This is the new normal, and we can’t expect it to change. It was good while it lasted, but now in order to reach the same amount people you must pay, in the form of pay-per-click ads.