False Eyelashes Brand Case Study

Profitable Growth in just 3 months!


 

109% Increase in Revenue

20% Increase in ROAS

 

Worried about over-reliance on a single marketing channel?

 
 
 

Challenge They Faced

  1. Scaling Spend on FB

  2. Better Performance

  3. Client Acquisition

 

What We found

 
  • Advantage+ works really well with them

  • Whitelisiting works really well with them

  • FB was the biggest driver of traffic

 
 

The upGrowth Solution

  • Advantage+ campaign for TOF

  • Better structure for RTG (we were able to improve the performance)

  • Better structure in the Ad Account

 

The Results

 


Biggest Pain Point

Not being able to spend more while maintaining/improving the performance

 

Case Study Highlight

Increase spend --> Increase revenue at target MER 20%

 
 

Relying Too Heavily On A Single Marketing Channel?