CASE STUDY - LITTLE & LIVELY:
How We Helped A Children’s Clothing Company
Increase Sales By $439,363 In 2018 With Precise Digital Marketing
Little & Lively is a children's clothing line offering high-quality, stylish garments for children. Their goal is to create high-quality garments that are versatile, on-trend and that will make your friends jealous (or at least ask you where you got them)! Everything they offer is made locally in Abbotsford, their hometown.
Little & Lively was picked as one of the "Top ten baby brands in Canada" by CBC online
THE GOAL
To put it simply: Sustainable, affordable growth through increased sales and visability.
STRATEGY
Little & Lively is a long-time client of Mindful Marketing, and a lot of their success comes from the tried and true e-commerce marketing strategies we have implemented.
We market to cold traffic through Google Adwords, Facebook, and Instagram, and then follow up with multiple retargeting campaigns based on previous user behaviour - whether or not they have been to the web store, purchased items or abandoned their cart, purchased 1 item or many items, etc.
Each customer is unique, and so multiple approaches are used to ensure maximum ROI.
Facebook And Instagram Paid Strategy
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MAKE PAID ADVERTISING LOOK ORGANIC
When people use Facebook, they are there to connect with friends, read articles and maybe browse some cute baby photos. That’s where we took advantage of the amazing product photography that Little & Lively has. At the “top of the funnel” (customers with no product awareness) we run ads that will look natural in the Facebook newsfeed, but also intrigue people to learn more about the brand.
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RETARGET ALL WEBSITE VISITORS WITH THE BRAND STORY
In this day and age, people want to connect with the brands that they buy from, which is why we filmed an “about us” video (or “brand story”) and retarget every website visitor for the first three days with that video.
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RETARGET EVERYONE WHO VIEWS PRODUCT PAGES
The vast majority of people that come to your website will leave without taking any action. That doesn’t mean that they aren’t interested in buying, just not right now. For Little & Lively we make sure to show relevant products with customer reviews to build trust.
THE POWER OF FACEBOOK MESSENGER
This will continue to be a huge play throughout 2019 as well, not only for abandoned carts but also for sales and new product broadcasts.
TARGETING
The targeting is the most simple part of this whole equation, but it is also very important and can’t be overlooked.
When we start to research a particular audience there are a few things that we keep in mind:
Where are we targeting? Are we bound by any geographical borders? In this case we were all of Canada.
Who are we targeting? What do they like? What do they listen to? What magazines do they read? There are many interests that can be targeted on Facebook and Instagram, but research is incredibly important to reach the right people to generate sales.
