Heavy Duty Auto Parts
For every dollar we spent in ads, we got $6.16 back in revenue.
Before upGrowth Commerce
This company came to us because they needed help optimizing their ad spend on Google & Facebook.
They voiced their concerns and are wary about digital marketing after their experience with the other agency.
To combat this we set up and created an approval process for ads, media assets, ad copy and weekly reporting to ensure they feel there is a level of trust between the agency and them.
The Facebook Numbers Before upGrowth Commerce
Website Purchase Conversion Value: $64 081.33
Purchases: 123
Return On Ad Spend: 4.36
The Marketing Strategy
Telling a compelling story to their audience.
Diving deep into their target customer personas using data from Google Analytics.
Using Review ads in the customer journey.
Retargeting customers who hadn’t purchased with brand story and blog content.
Using creative that had worked well organically.
The biggest drivers of this massive Return on Ad spend were…
Catalog Ads
Collection Ads
Retargeting Campaigns
This particular account was targeting the USA.
The Results?
The highest sustained Return on ad spend we have ever seen!
After upGrowth Commerce
Website Purchase Conversion Value: $ 77 015.95
Purchases: 183
ROAS: 6.16