CPA Calculator

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CPA stands for Cost-Per-Acquisition, or - The cost to acquire a purchase on a digital platform. This one number easily makes the difference between making great profit, and losing tons of money.

Have you ever heard the term “small hinges that swing big doors”? Your CPA is one of those small hinges. Small increases and decreases can greatly affect your marketing efforts and your overall marketing profitability. Test out the CPA calculator below to see for yourself.

  1. Choose a timeframe (we recommend last quarter)

  2. Input the required information from your Facebook ads manager dashboard

  3. Adjust the CPA decrease slider to see how achieving a lower CPA within your selected timeframe could have affected your marketing Revenue and ROAS.