Imagine getting insights from some of the brightest minds in the industry! The experts have dived deep into topics like email marketing, engaging customers, and making the most out of data to boost your profits.

In today's episode, Jordan West will share with you all the valuable lessons he learned at the Ecommerce Round Table event hosted by Sendlane. Let me tell you, this event was a game-changer in the world of DTC (Direct-to-Consumer). Jordan's going to break down the key lessons that can supercharge your brand or agency. We're talking about everything from maximizing your data for bigger profits to the magic of interactive email content. There's a whole world of wisdom waiting for you!

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Discover how thriving brands with multi-million dollar revenues take advantage of email marketing, subscribing to daily or three-times-weekly newsletters that form a highly sophisticated email program aimed at converting warm leads.

In this episode, Jordan West and Adam Robinson, CEO of Retention.com share valuable insights about B2B SaaS, harnessing the power of email marketing, and the unfair advantage B2B products have over D2C products. Tune in as they discuss the challenges of building a sales organization, the potential issues with Klaviyo, the power of domain names, and his passion for helping individuals make $100,000 a year in their store. 

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Learn about the key metrics to look at when analyzing your creative campaigns. Jordan share the importance of tracking click-to-purchase rates and how it can guide your decision-making process.

In this episode, Jordan West explores the metrics he analyzes to measure creative success. One of the game-changers he mentions is the click to purchase rate. A metric often overlooked, click to purchase reveals the percentage of customers who make a purchase after clicking on an ad. Jordan emphasizes the importance of this metric and how it can guide your decision-making process for optimizing your ads.

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In this episode, Jordan West and Chris Shipferlink, GW Partners  dives into the importance of data analysis, acquisition channels, and unit economics. They also emphasizes the significance of having a strong brand promise and story, as well as intellectual property to assure buyers and increase the value of your business. Chris shares real-life examples and practical tips on finding the right team members, optimizing your supply chain, and building strategic relationships with suppliers. If you're looking to maximize the value of your business and understand your exit plan, this episode is a must-listen.

Understand your contribution margin, focus on profitability, and leverage your existing customer base. Oh, and never underestimate the power of a structured test. You never know what will skyrocket your business to the next level!

The need to think beyond traditional advertising strategies. Uncover the power of PR, news, and storytelling in gaining visibility and leveraging others' influence. Learn how to harness creativity and unique selling points to capture the attention and loyalty of your target customers.

In this episode, Jordan West and Phil Masiello, founder of CrunchGrowth share insights on leveraging PR, the importance of telling the truth, and the creative strategies to target customers. Get ready for an engaging conversation packed with actionable tips and behind-the-scenes stories. Additionally, they discuss the power of advertising platforms like Google ads and Amazon ads, the role of AI in generating content and ideas, and the future challenges of shipping costs. 

Instead of focusing solely on pre-purchase upsells, tap into the potential of upselling after the initial transaction is completed. Test different offers, including algorithm-based recommendations or upselling the most or least expensive products. Get creative with complimentary products or additional services that can increase AOV and enhance customer satisfaction.

In this episode, Jordan West is joined by Jacob Elbaum, co-founder of Shivook, as they dive deep into the world of e-commerce strategies and tactics. They discuss the importance of focusing on optimizing the checkout process and post-purchase upsells that can be applied on your business. They explored tactical ways to drive immediate revenue instead of relying solely on CRO. It's all about that monetization mindset! 

Listen and learn in this episode!