With examples ranging from his own collaboration with influential figures to the impact of Joe Rogan's endorsement, Mark highlights how these strategic partnerships can lead to exponential growth. Curious where the next opportunities for leverage lie? Mark provides thought-provoking insights that will transform your approach to scaling your brand.

In this episode, Jordan West and Mark Ritz, co-founder and CEO of Carnivore Snax delve into the strategy of being different and engaging with customers in the ever-evolving e-commerce space. From implementing email marketing to innovative advertising techniques, Mark shares valuable insights that will help you captivate your target audience and create a loyal customer base.

Drop shipping doesn't have to be a dirty word! Control your brand experience, choose reliable suppliers, and prioritize product quality. You can redefine drop shipping and build a successful ecommerce business. 

In this episode, Jordan West and Izzy Rosensweig, Portless emphasizes the crucial role that quality plays in building a brand. Drawing from Izzy’s personal experience growing up during the transition from the 1980s, he highlights the importance of staying ahead of the curve or going niche to avoid being left behind. They delve into the illogicality of using a 1980 supply chain for a digital business, questioning the need for physical products on shelves, and advocating for efficient transportation methods that bring products closer to customers.

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Traditional discounts and coupon codes can be problematic for brands. Enter cashback offers, a game-changer for e-commerce. This new system allows shoppers to make full-price purchases and then claim a discount afterward, either in cash or store credit. Brands can discount more aggressively and still be profitable, while shoppers who choose store credit show they are not solely driven by price. This strategy adds margin and leads to a more frequent and profitable first purchase.

In this episode, Jordan West and Oren Charnoff, from Fondue uncover a new trend in cashback offers for shoppers and how it can be more profitable for retailers compared to traditional discounts. 

Prepare to be amazed as Jordan West reveals the power of Shopify Audiences 2.0 in cutting customer acquisition costs by a staggering 50%. This new version utilizes data from multiple Shopify stores to craft laser-targeted customer personas, enabling businesses to reach their audience on platforms like Facebook, Google, Pinterest, and TikTok.

But it doesn't stop there. Jordan West emphasizes the crucial step of activating an audience and shares insights on how contributing to data sharing can amplify the effectiveness of your ads. He also reveals his plans to put Shopify Audiences 2.0 to the test, pitting it against broad audiences using CBO campaigns and the renowned "322 testing method" developed by the esteemed Charlie T.

In this episode, Jordan opens up about his experience with the previous version of Shopify Audiences and how it fell short of his expectations. But fear not, because he's here to shed light on the new and improved Shopify Audiences 2.0.

The impact of User Interface/User Experience design on conversion rates is further explored, with user feedback and first impressions being key influencers. The holistic approach to website design, encompassing messaging and overall aesthetics, is emphasized as crucial for improving conversion rates.

In this episode, Jordan West interviews Arsh Sanwarwala, from ThrillX Designs to dive into the world of user interface (UI) and user experience (UX) design. Arsh discusses the importance of building websites with intuitive UI and UX, highlighting the impact it has on conversion rate optimization (CRO) and making products more attractive to consumers. 

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The critical issue of trust leakage. We're all guilty of focusing too much on acquiring new customers but neglecting customer retention. Providing clear delivery promises to your customers during the buying process is so important.

In this episode, Jordan West sits down with guest Avi Moskowitz to discuss the challenges of building trust and improving customer experience in the e-commerce industry. Avi shares his insights and experiences in utilizing the PDQ platform to address these issues. 

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The conversation highlights the need for brands to understand the true impact of their efforts, while also advocating for skepticism in marketing measurement.We also have valuable tips on optimizing channels through testing and relying on a brilliant team for successful scaling.

In this episode, Jordan West interviews Michael Kaminsky who shares his insights on measuring incrementality in branded search spending, conducting geo holdout tests, and the importance of building a testing muscle to inform marketing strategies.

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