2024 Facebook Ad Problems (Oh the pain) But

Here’s The Fix

There’s no doubt that Facebook ads have been BRUTAL for a lot of DTC brands in 2024

And if you’re reading this… it probably means that you’ve had issues too!

While we have had a few hiccups at upGrowth Commerce (strange CPM spikes that we set up automations to solve) - performance has been stable and our clients have continued to scale at their target CPM!

So why are we seeing numbers like these in Q1 and the majority of e-commerce is down?

Swimwear - BIG Q1!

Sports Equipment Company

Drink-wear

High AOV Sporting Goods

Apparel - BIG Q1!

Women’s Apparel

This is month over month growth during Q1 for a brand in the children’s soft goods space!

This is Brand In The Pet Space Who Struggled To Get Results Before Us

This Brand In Sporting Goods Is Seeing Massive MOM Growth Even with the Meta “Issues” - Ready To Scale!

These aren’t one-off examples - we have LOTS of them!

So… What are we doing differently that can help you SURVIVE + then THRIVE?

I want to walk you through EXACTLY what you can do to solve your ad problems in 2024!

What we’re going to go through in the course:

1. Data Management and Integrity

Introduction to Data Integrity Issues: You'll learn about common data syncing problems between Shopify and Meta.
Importance of CAPI Connector: A detailed discussion on why using a Conversions API connector is crucial for accurate Facebook ads, minimizing data loss due to browser restrictions, and improving privacy compliance.
Custom Conversions: How to use custom conversions to better track and analyze specific business objectives, and the benefits of this for differentiating product strategies and improving ROI.

2. Creative Optimization

Rethinking Creative Strategy: Understanding which elements of your creatives are driving performance and learning how to analyze and optimize these for better results.
Evaluating Creative Performance: You will study how to assess creative effectiveness using metrics like Click-through Rate (CTR), Conversion Rate, and others.
Creative Growth Plan: Steps to identify and optimize high-performing creative elements, including engagement metrics, aesthetic considerations, technical metrics, and behavioral insights.

3. Ad Account Structure and Automation

Leveraging AI and Machine Learning: Insights into how Facebook's machine learning algorithms can optimize ad delivery and targeting for maximum effectiveness.
Campaign and Ad Set Management: How to set up your ad campaigns, including structuring dynamic creative tests and managing a portfolio of ads effectively using Facebook's tools.
Continuous Improvement and Scaling: Methods